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As Peggy comes into her own (and into plenty of upward mobility), she proves to get better and better with her pitches. When assigned the cutesyest product imaginable--Popsicle (season 2 episode 12)--she develops an equally cutesy slogan thats short, sweet and to the point (as most good slogans are): "Take it. Break it. Share it. Love it." She nails it, and at the same time secures her status as an independant woman, fully relinquishing Don or any other man serving as crutch/stepladder/you-name-the-analogy.